ZEDRA

SEO strategy & Google AI Overview discoverability

Achieving top ranking in a crowded marketplace in the age of emerging AI search algorithms.

Objectives

Achieve top 10 rankings for high-value Escrow keywords within 3 months
Gain visibility in AI platforms for branded & non-branded search terms

Features

Technical SEO, structured content and AI-targeted optimisation
Keyword-driven content planning
SEO optimised articles and FAQs
Updated schema on web pages to optimise discoverability

Services

Tailored SEO cluster strategy
Creative copywriting, re-writing and optimisation of 8 existing articles
Content restructuring, including addition of FAQ sections
Updated content schema for AEO and GEO discoverability
Meta titles and introductions rewritten based on Semrush trends

Results

Ranked #1 in the UK for ‘escrow’ (up from #57)
Ranked #1 for 18 crucial escrow-related keywords
285% increase in Google clicks for escrow keywords (vs. May)
199% increase in escrow pageviews since campaign launch
Featured in Google AI Overview for 18 keywords
ZEDRA cited as top UK provider of Escrow services by Google AI
Achieved 54% visibility share for Escrow (ahead of escrow.com at 49%)

We get pretty excited* about the various cunning ways we've found to solve clients' challenges and create efficiencies over the years, so if you'd like to chat to us about any of them, we're always up for that.

_{*...but do tell us to pipe down if we geek out too much (we're used to that from our friends and family).}

Case Study | Proskauer

Custom CMS solution with content personalisation and localisation.