Kingston Technology

Multichannel event marketing strategy & advertising

Event marketing strategy and creative support with paid social ads, geotargeting, and post event lead nurturing.

Objectives

Optimise follow-ups from events & trade shows
Capitalise on the substantial number of leads generated at these events (including exhibition stands & breakout VIP events)
Convert contacts into warm leads & prospective clients

Features

Geo-targeted marketing campaign across Facebook, Instagram, Twitter and programmatic advertising
Email nurture campaign targeting delegates to the event
Structured VIP roundtable event

Services

Creative strategy for pre, during and post-event engagement
Creative copywriting for ads & email campaigns
Devise a structured private roundtable event around the event
Tactical support on briefing sales teams to follow-up on individual qualified leads
Development of ideal customer profile to ensure targeting accuracy

Results

40+ Marketing Qualified Leads generated from a single event for the business development team, a record for this annual event
84,000+ impressions over 4 days targeting users attending the event and hotels surrounds the event location
250+ clicks at $3.29 CPC on a campaign optimised for impressions
Widespread awareness generated for the stand with multiple tweets achieving 2’000+ engagement and 20’000+ reach

We get pretty excited* about the various cunning ways we've found to solve clients' challenges and create efficiencies over the years, so if you'd like to chat to us about any of them, we're always up for that.

_{*...but do tell us to pipe down if we geek out too much (we're used to that from our friends and family).}

Case Study | Sumitomo Mitsui DS Asset Management Company

Designed & developed a new website for the newly merged SMDAM UK