To improve is to change; to be perfect is to change often.
Winston Churchill

If Account Based Marketing (ABM) is all about focus, why does it sometimes start to feel a little…unfocused?

You began with a plan. You’ve defined your target accounts, built campaigns that made sense, and done all the right things. But the results don’t quite reflect the effort; and you’re not entirely sure why.

That’s where the Webstars ABM Audit comes in. It’s not a reset button, and it’s definitely not a finger-pointing exercise. It’s a practical, honest look at your current approach - what’s landing, what’s holding you back, and how to sharpen your strategy so it works harder for you.

We’ll help you step back, see the full picture, and identify where your energy and resources can make the biggest difference. Because even the strongest ABM programmes need a moment to pause to recalibrate and refocus.

What the ABM Audit Is (and Who It’s For)

The ABM Audit is your chance to take a step back and see your marketing with fresh eyes. It’s designed for B2B teams who are already running Account Based Marketing programmes - maybe even seeing some wins - but aren’t quite getting the results, alignment, or momentum they expected.

It’s for:

• Marketers who’ve built the framework but can’t pinpoint why engagement has dipped

• Sales teams who know the leads look right on paper but somehow don’t convert. Leaders who’ve invested in ABM but aren’t seeing a clear connection to revenue

• And anyone who suspects their ABM might just need a few smart tweaks to start firing again

Every audit is entirely bespoke: tailored to your goals, resources, and stage in the ABM journey. Whether you’re after a quick sense-check or a deeper strategic review, the process is designed to fit your world.

And understanding the ‘why’ behind your results is the first step to improving them.

How the ABM Audit Works

We begin by getting under the skin of your current approach - how you’re targeting, where your engagement comes from, and what your results really tell you. From there, we look at your content, client profiles, and alignment between Sales and Marketing to see what’s working, what’s holding you back, and where small changes could unlock bigger results.

You can choose between two levels of support:

• The Full ABM Audit - a review of your entire ABM ecosystem (strategy, work, clients), with detailed analysis and recommendations alongside

• The Mini Audit - a faster, lighter-touch option designed to give you a quick diagnostic view of your current ABM activity, with key recommendations you can act on straight away.

Whichever route you take, you’ll finish with a clear understanding of where your ABM stands today - and exactly how to make it stronger. Every session delivers something you can use straight away, giving your ABM the clarity and confidence it needs to perform better.

What’s Next?

Ready to get your ABM back in focus? Get in touch today to book your audit or talk to us about which option is right for you.

As the fastest way to move forward is to see clearly where you stand.